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San Jose Launches 'San Jose 26' to Capture 2026 Super Bowl, March Madness and World Cup Gains

The campaign packages citywide fan events to channel visitors through Mineta Airport into downtown.

Overview

  • City leaders unveiled the San Jose 26 website to spotlight local hotels, restaurants and events, with officials saying the region could draw roughly half a million visitors.
  • A City Council briefing detailed more than 100 watch parties, 13 concerts with national headliners and 13 after-dark drone and light shows concentrated at downtown venues.
  • Organizers plan to route teams and fans through San Jose Mineta International Airport, with lodging targeted to downtown hotels and practices slated for PayPal Park and San Jose State University facilities.
  • A memo from four councilmembers requested clarity on funding for events beyond downtown to ensure neighborhoods across the city share in the benefits.
  • The Bay Area Host Committee issued a playbook to guide local organizers, and the San Jose Sports Authority signaled a City Hall plaza concert during Super Bowl weekend featuring a major DJ yet to be announced.