Overview
- San Francisco’s float is confirmed for Jan. 1, 2026 in Pasadena, marking the city’s first Rose Parade appearance since 1978.
- San Francisco Travel conceived and sponsors the 55-foot entry, titled “Believe in San Francisco.”
- Design renderings showcase a 24-foot Golden Gate Bridge, 8-foot Painted Ladies, a 13-foot cable car, and the Chinatown Dragon Gate.
- With the main build in Pasadena, components were sent to Union Square where residents began placing flowers Friday and can continue through the weekend.
- City leaders report a strong holiday season and say parade exposure can help carry that momentum into 2026.