Overview

• Neha Suresh, Indian-origin founder of AI voice assistant startup April, shared a fast-forward video on X showing her and co-founder Akash working 14-hour days in a minimalist home office.
• In her July 31 post she declared that 80-hour workweeks are the “baseline” for building a world-changing product and warned that anyone not logging 14 hours daily is “ngmi.”
• The X post has amassed over 65,500 views and prompted mixed reactions, with some users admiring her drive and others questioning the sustainability of extreme schedules.
• The renewed debate follows earlier calls by leaders such as Narayana Murthy and S. N. Subrahmanyan for 70- to 90-hour work regimes among entrepreneurs.
• Opponents point to India’s labor code cap of 48 hours per week and ILO findings on health risks as firms implement hour-tracking systems and wellness alerts.