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San Francisco Baby-Naming Consultant Commands Up to $30,000 Per Client

Her tiered service uses research, branding, mediation to craft bespoke names for affluent clients.

Overview

  • Taylor A. Humphrey offers packages that range from a $200 emailed list to a $30,000 VIP naming service.
  • Her process employs questionnaires, spreadsheets, genealogists, branding work, and group brainstorms, with sessions that can double as mediation for indecisive parents.
  • She has helped name more than 500 children and has built an audience of roughly 100,000 across Instagram and TikTok.
  • Humphrey reported naming over 100 babies in 2020 and earning about $150,000 when her standard fee was around $1,500.
  • Her clientele includes wealthy families and celebrities, she has maintained a client backlog since a 2021 New Yorker profile, and the field reportedly counts only about a dozen full-time consultants nationwide.