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San Diego Renames Encanto’s Tooley Avenue as Honorary Willie L. Morrow Way on 85th Birthday

A three-year community effort led by advocate Shane Harris secured a civic tribute to the Black hair-care innovator’s local legacy.

Overview

  • City and community leaders installed signage at Tooley and Oriole in Encanto, formally naming the stretch between Oriole and Winnett Willie L. Morrow Way.
  • Morrow, who died in 2022, was credited with popularizing the Afro pick and the California curl and with training thousands of barbers and beauticians in the U.S. military.
  • Officials previously weighed renaming a section of Morrison Street near his former headquarters before selecting Tooley Street by his longtime home.
  • The proposal slowed under limits on honorary street designations and moved forward after changes in the District 4 council office.
  • Family members and local leaders emphasized his barbershop’s role as a community hub during the noon unveiling on Thursday.