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San Diego Comic-Con Launches Preview Night as George Lucas Prepares Hall H Debut

More than 135,000 badge holders are fueling over $160 million in regional spending with studio roadshows reduced.

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US director George Lucas is expected to make his Comic-Con debut in San Diego

Overview

  • Mayor Todd Gloria and city officials kicked off preview night at the San Diego Convention Center, launching five days of panels, exhibits, and activations.
  • Over 135,000 badges have been sold for this year’s convention, which is expected to generate more than $160 million in regional economic impact.
  • High-profile panels are underway for franchises such as Avatar: The Last Airbender, Star Wars: Andor, and Peacemaker, spanning television, film, games, and comics.
  • George Lucas is set to make his first-ever appearance in Hall H on Sunday to discuss his Lucas Museum of Narrative Art with Queen Latifah.
  • Marvel Studios is skipping its traditional Hall H presentation, reflecting a broader trend of scaled-back studio participation.