Samuel L. Jackson Insists on Protecting His Image Rights Against 'Perpetuity' Clauses and A.I. After Death

Samuel L. Jackson does not approve of studios using his likeness in films after he dies through artificial intelligence or terms allowing image use "in perpetuity."
Jackson insists on crossing out such clauses from all his contracts and warns other actors to do the same.
Getting "scanned" and having a digital likeness created has become common in big franchises like Marvel, but Jackson refuses to allow open-ended use of his image.
Jackson first became concerned about A.I. use of his image after being scanned for a Star Wars film and has taken action against it in contracts since.
There is a debate around using artificial intelligence to continue featuring actors in films even after they die without consent.