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Samsung’s Galaxy Z8 Foldables and New Watches Hit Stores as Preorders Top About 5 Million

Strong early demand is straining supply and forcing retailers to trim or reshuffle generous preorder incentives, a sign the foldable line is moving toward mainstream traction.

Overview

  • Samsung opened full commercial sales and began shipping the Galaxy Z Fold 8, Z Fold 8 Ultra, Z Flip 8 and new Galaxy watches on Friday, August 7, 2026, with orders and restocks rolling out across major retailers and carriers.
  • Industry tipster estimates place global preorder volume at roughly 4.7 million to 5.2 million units, with the standard Galaxy Z Fold 8 accounting for about 2.9 million of those orders.
  • High demand has caused stock shortages and slipped delivery dates for some color and storage combinations, with some buyers seeing multiweek or multi‑month shipping delays for select SKUs.
  • Retailers and carriers have moved from preorder-only perks to launch offers that still include large trade‑ins, gift cards and monthly credits but in reduced form; Best Buy advertised up to $1,200 trade value and some carriers promoted up to $1,900 in credits for qualifying plans.
  • Samsung’s two‑model Fold strategy is shaping buyer choice: the wider, passport‑shaped Fold 8 is favored for everyday pocketability while the Fold 8 Ultra targets camera buyers with a 200MP main sensor and 3x telephoto, and both include hinge, battery and on‑device AI changes that trade off battery cycle rating for thinner design.