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Samsung’s Crease‑Free Foldable OLED at CES Puts Apple’s Rumored iPhone Fold in Focus

The R&D panel’s brief CES appearance is fueling expectations that supplier advances could unlock a late‑2026 debut for a premium Apple foldable.

Overview

  • Samsung Display showed a “seamless” foldable OLED at CES 2026 that appeared crease‑free in side‑by‑side demos, with Engadget noting the R&D unit was briefly removed from public view.
  • Industry reporting links the prototype as a candidate for Samsung’s next Galaxy Z Fold as well as a possible panel for Apple’s first foldable iPhone, though neither use case is confirmed.
  • Coverage describes the screen as incorporating under‑display camera technology so the inner display remains uninterrupted, based on reports citing Samsung-focused outlets.
  • Leaks and mockups suggest Apple’s foldable favors a short, wide silhouette when closed and a near‑4:3, iPad‑like inner display when open, framing the device as more mini‑tablet than tall phone.
  • Analysts point to a late‑2026 launch window and a super‑premium price near $2,000–$2,500, while reports highlight unverified manufacturing details, a new CoE OLED stack for thinner, brighter panels, and low‑credibility claims about Apple studying rival devices.