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Samsung Unveils W27 Luxury Foldable for China

The China‑only W27 repackages the Z Fold8 Ultra with luxury finishes to test premium demand as Samsung evaluates wider Fold9 variants and new 2027 form factors.

Overview

  • The W27, which Samsung unveiled on Thursday, October 29, goes on sale in China on November 13 and starts at CNY 18,999 for the 16GB/512GB model and CNY 21,999 for the 16GB/1TB model.
  • Hardware is largely unchanged from the Galaxy Z Fold8 Ultra, with an 8.0‑inch QXGA+ inner display, 6.5‑inch cover screen, Snapdragon 8 Elite Gen 5 for Galaxy chipset, 5,000mAh battery and a 200MP‑lead triple rear camera.
  • Samsung dressed the device in two‑tone luxury finishes with gold trim, includes a collector’s box plus a 45W charger and a Kevlar case, and ships it with One UI 9 on Android 17 and China‑specific satellite support.
  • Separately, supply‑chain leaks say Samsung is testing two wide Fold9 directions — a larger 'Plus' or a spec‑trimmed 'FE' — a choice driven by stronger‑than‑expected demand for the wide Fold8 and likely to yield only one new sibling for 2027.
  • In its earnings commentary Samsung signaled broader 2027 plans including a distinct Galaxy S27 lineup, expanded Galaxy AI features and exploration of new form factors such as a TriFold and rollable design, and current year‑end promotions on S and Z models could influence buyer choices.