Overview

• Samsung commissioned a survey of 2,000 UK adults to pinpoint the top 25 most unmissable life milestones for its Galaxy Z Fold7 launch campaign.
• Holding a newborn, a child’s first steps and receiving the keys to a first home emerged as the three most treasured moments.
• Eighty-five percent of respondents regularly revisit photos and videos on their phones while 60 percent equate digital memories with physical keepsakes.
• Nearly half of those surveyed worry about losing key life-event memories, citing full phone storage and potential device failure as top concerns.
• The campaign debuted with poet Georgie Jones’s ‘Life Unfolds Fast,’ narrated by Martin Kemp, alongside a short film showcasing real-life moments across generations.