Samsung TV Plus Tops 100 Million Monthly Users Worldwide
Native device placement with interactive programming helped propel viewing growth to new highs.
Overview
- Cumulative viewing hours rose 25% in 2025, signaling stronger engagement with the free, ad-supported platform.
- The catalog now exceeds 4,300 channels in roughly 30 countries, according to company disclosures.
- Access spans Samsung TVs, Galaxy phones, tablets, XR headsets, Smart Monitor screens and Family Hub devices, with CES 2026 highlighting support for Micro RGB, Neo QLED, OLED, The Frame and The Frame Pro models.
- Programming expansion featured creator-led channels and partnerships with Spotify, David Letterman and major sports leagues including the NHL, MLB, NBA and NFL.
- The service tested live-event interactivity during the Jonas Brothers tour livestream, reporting an over 13% response rate to its FanVote poll among connected-TV viewers.