Samsung to Upgrade Bixby with Generative AI Features

The tech giant is focusing on making its voice assistant smarter and more conversational to compete with rivals.

Samsung is intensifying its efforts to enhance Bixby, its voice assistant, with generative AI features to make it smarter and capable of more natural conversations.
The company is competing with other tech giants by focusing on generative AI and large language models (LLMs) to improve Bixby's functionality.
Samsung has not announced a specific timeline for the AI upgrade, but the initiative is part of a broader strategy to redefine Bixby's role in the ecosystem.
Bixby, introduced in 2017, is integrated across a wide range of Samsung devices, including smartphones, TVs, and home appliances.
Samsung's move reflects a broader industry trend towards integrating advanced AI features into consumer technology products.