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Samsung to Double Gemini-Powered Devices to 800 Million in 2026

The expansion gives Google broader consumer reach in its race with OpenAI.

Overview

  • Samsung had already rolled Gemini-backed AI features to about 400 million smartphones and tablets by 2025.
  • Co-CEO T M Roh said the company will apply AI to all products, functions, and services as quickly as possible.
  • Gemini-powered capabilities are extending beyond mobile to consumer electronics, including smart refrigerators.
  • The scale-up materially increases distribution for Google’s model as it seeks more consumer users against OpenAI.
  • A global memory chip shortage is squeezing smartphone margins, and Samsung signaled that price increases are possible.