Overview
- Industry sources report Samsung provided the Exynos Auto V720 processor for BMW’s new iX3 as part of the automaker’s software-defined vehicle program.
- The Exynos Auto line powers in-vehicle infotainment systems, with the 5‑nanometer V720 supporting real-time navigation, high-resolution multimedia and advanced graphics.
- Sources say Samsung is expected to furnish the higher-end Exynos Auto V920 for the next-generation BMW 7 Series, though the plan has not been publicly confirmed.
- BMW’s latest iX3 is built on the Neue Klasse platform introduced in September 2025, with a South Korea launch slated for the second half of 2026.
- The reported win advances Samsung’s auto strategy centered on Harman, which plans to acquire ZF’s ADAS unit, and builds on earlier Exynos Auto supplies to Audi and Volkswagen.