Overview
- Reports from The Bell say Samsung has yet to finalize prices for the Galaxy S26, S26 Plus, and S26 Ultra with roughly two months to go.
- Component costs have increased sharply, with memory leading gains tied to AI data‑center demand alongside pricier camera modules and OLED panels.
- The S26 lineup is already in mass production, and multiple outlets report a February 2026 unveiling is expected.
- To ease expenses, Samsung is expected to deploy its in‑house Exynos 2600 in some regional S26 and S26 Plus models, while Snapdragon chips remain for the Ultra and key markets like the U.S.
- Samsung sold the Galaxy Z TriFold below manufacturing cost to compete, but the Galaxy S line is a core profit driver, and executives are pressing suppliers for price reductions instead of accepting losses.