Overview

• Samsung began a phased beta today in the UK and Germany for its Mobile Gaming Hub, with wider European availability to follow.
• The platform emphasizes instant cloud play without downloads, consolidating gaming, video viewing, and community features in one place.
• A redesign slated for later this year will add smarter discovery, personalization, and new social tools to connect players.
• Samsung says the hub will come pre-loaded on newer Galaxy devices, though specific supported models have not been disclosed.
• A partnership with AI ad firm Moloco underpins monetization and user acquisition, with Samsung citing improved 30‑day ROAS in testing.