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Samsung Shifts to Sunday Night With 'The First Look' Livestream Ahead of CES 2026

Samsung seeks breathing room by staging a standalone showcase at the Wynn ahead of the official CES program.

Overview

  • Samsung will stream its presentation on Sunday, January 4 at 10 p.m. ET from the Wynn in Las Vegas via Samsung Newsroom, YouTube, and Samsung TV Plus.
  • TM Roh will present the DX division outlook with SW Yong and Cheolgi Kim outlining plans for visual displays and digital appliances in 2026.
  • The company has flagged new AI-driven customer experiences, micro RGB TVs in 55–115 inch sizes, and Bespoke AI appliances for the showcase.
  • CES 2026 runs January 6–9, with live-streamed sessions beginning January 5 for those following remotely.
  • Keynotes on the schedule include Nvidia on January 5 at 4 p.m. ET, LG on January 5 at 11 a.m. ET, AMD on January 5 at 9:30 p.m. ET, and Lenovo on January 7 at 19:45 ET, with Nvidia planning more than 20 demos focused on AI, robotics, simulation, gaming, and content creation.