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Samsung Shelves Ballie Consumer Robot, Recasts It as an Internal Platform

Ballie's CES absence signals a pivot following the missed 2025 launch.

Overview

  • Bloomberg reports the planned consumer release has been indefinitely shelved, with Samsung calling Ballie an “active innovation platform.”
  • The robot did not appear at CES 2026, marking another missed public showing after the company’s 2025 launch window slipped.
  • Samsung has not announced a new retail timeline, and promotional pages remain online despite no commitment to ship the device.
  • The spherical, projector-equipped home bot was pitched with smart-home control, on-device speakers, and Google Gemini for conversational AI.
  • Reporting notes Ballie’s learnings are informing other products, such as the Jet Bot Steam Ultra, as rival AI robots like LG’s CLOiD drew attention at CES.