Overview
- Samsung USA primed interest with a January 1 teaser video, and the event will stream on Samsung Newsroom, YouTube, and Samsung TV Plus.
- The keynote will be held in the Latour Ballroom at the Wynn Las Vegas with in-depth demos and closed-door briefings continuing through January 7.
- TM Roh leads the presentation, with SW Yong and Cheolgi Kim providing updates on visual displays and digital appliances.
- Samsung says the program will detail its 2026 DX strategy with AI features aimed at tighter integration across phones, TVs, and home appliances.
- Coverage anticipates on-site hands-on time with new and recent hardware, potentially including the Galaxy Z TriFold, which is launching in select markets now and expected in the U.S. in early 2026.