Overview
- The keynote is set for Sunday, January 4 at 7 p.m. PT at the Wynn Las Vegas, with a livestream on Samsung Newsroom, YouTube and Samsung TV Plus.
- Samsung says it will present the DX division’s 2026 vision focused on AI-driven customer experiences spanning phones, TVs and home appliances.
- Samsung USA has posted a January 1 teaser video to set the stage for an early “first look” ahead of CES.
- Reporting indicates showcases of new TVs, displays, laptops and smart appliances, with the Galaxy Z TriFold likely available for hands-on demos.
- Coverage says the Galaxy S26 is not expected at this event and is rumored for late February, while the Z TriFold is launching in select markets now and is expected in the US in Q1 2026.