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Samsung Sets IFA 2025 Agenda With Billion-Device AI Home Pledge

Competitors in Berlin showcased concrete AI appliances, lighting upgrades plus robotics, with many products shipping through 2026.

Overview

  • Samsung committed to deploying 1 billion AI-powered devices within three years and detailed an Ambient AI home that uses multimodal data to anticipate needs.
  • Product demos included Vision AI for TVs, a Vision AI Companion that converses with viewers, Live Translate for real-time content translation, a 115-inch Micro RGB TV, a Bespoke AI Steam robot vacuum that detects transparent liquids, and the official Galaxy S25 FE.
  • LG’s ‘AI Appliances Orchestra’ highlighted ThinQ On as a central hub coordinating appliances and external platforms, including vehicle-linked routines like remote oven preheating and home monitoring from the car.
  • Philips Hue introduced a redesigned Bridge Pro enabling MotionAware motion detection via lights, its first video doorbell, an entry-level Essential line, and Matter-over-Thread support for direct pairing with major ecosystems.
  • Robotics took center stage with Anker’s Eufy MarsWalker stair-climbing carrier demonstrated for multi-floor cleaning with a planned 2026 launch, the Eufy Security AI Core pitched to infer intent and cut false alarms, and Ecovacs’ $1,499 Deebot X11 Omnicyclone touting GaN fast charging and a bagless auto-clean dock.