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Samsung Sets Feb. 25 Unpacked for Galaxy S26, Sales Targeted for March 11

Rising memory costs are likely to squeeze pricing.

Overview

  • Dealabs and multiple outlets report the launch event on February 25 with retail availability on March 11, marking a slightly later rollout than recent years.
  • Korean reports say mass production starts this month with the Galaxy S26 Ultra prioritized for initial shipments at roughly six times the volume of other models.
  • The planned Edge variant has been shelved and the Plus reinstated, with The Elec reporting the S26 Plus will reuse key S25 Plus hardware such as a ~6.66–6.7-inch display, 4,900mAh battery, and 45W charging, with Qi2 support tipped.
  • Samsung co-CEO TM Roh told Reuters price increases are possible given a global memory shortage, raising the prospect of fewer or smaller launch promotions.
  • Early listings on Geekbench point to 12GB RAM, Android 16, and scores that trail some rivals, while case leaks suggest a slightly more rounded Ultra with a two-plus-three rear camera layout and a tested 24MP photo mode rumor for the 200MP main sensor.