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Samsung Rolls Out Vision AI Companion to 2025 TVs

The Bixby upgrade taps partner LLMs to deliver on-screen, conversational answers.

Overview

  • Samsung began deploying the Vision AI Companion on November 11 across its 2025 TV and Smart Monitor lineup, including Neo QLED and OLED models.
  • Users summon the assistant with a dedicated AI button on the remote, with responses displayed on-screen without interrupting what is playing.
  • The TV can answer questions about what is on screen, surface facts about actors or artworks, and provide recommendations, travel tips, recipes, and nearby restaurants.
  • Samsung’s multi‑agent approach combines models such as Microsoft Copilot and Perplexity to support natural context handling and follow‑up questions.
  • The feature supports 10 languages and serves as the hub for TV AI capabilities like picture optimization and real-time translation, reflecting Samsung’s TV‑first in‑home AI strategy.