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3w ago

Samsung Rolls Out AI-Driven Bixby Upgrade to 2025 TV Lineup

Launched in South Korea followed by the United States, the upgrade kicks off Samsung’s long-term AI enhancements alongside seven-year Tizen OS support.

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Samsung smart TVs will now be able to offer information about on-screen content
Samsung's Bixby just did what Siri hasn't yet

Overview

  • The new Bixby leverages generative AI to enable conversational natural-language queries, understand context and handle follow-up questions on 2025 QLED, Neo QLED, OLED and Frame TVs.
  • Integration with Click to Search lets users explore on-screen and off-screen content across live TV, cable channels and Samsung TV Plus without interrupting viewing.
  • SmartThings integration transforms compatible Samsung TVs into central smart home hubs for voice control of appliances such as ovens and air conditioners.
  • The phased global rollout is live in South Korea and the United States, with Europe set to receive the update throughout August and additional markets to follow.
  • Built on Samsung Knox for on-device privacy protection, the update precedes an upgraded Vision AI release scheduled for October 2025 as part of a seven-year Tizen OS upgrade program.