Overview

• Samsung Mobile US reposted its 2022 jab with the line “#iCant believe this is still relevant” on X within hours of Apple’s event.
• The post referenced the earlier quip “Let us know when it folds,” underscoring Apple’s absence from the foldable category.
• Samsung extended the campaign in replies, telling Marques Brownlee “Actual innovation > hype #iCant” and quipping “48MP x 3 still doesn’t equal 200MP.”
• User reactions ranged from Apple loyalists dismissing the trolling to commenters questioning the relevance of foldables.
• Apple’s showcase highlighted the iPhone 17 lineup with the A19 chip, a brighter and more scratch‑resistant ProMotion display, faster charging, a 48MP Dual Fusion camera, the ultra‑thin iPhone Air, AirPods Pro 3, and updated Apple Watch models.