Overview

• Samsung released new social ads that place the Galaxy Z Fold7 next to an iPhone and mock the lack of a folding design.
• The campaign spotlights Galaxy AI tools such as Sketch to Image, including a scene of a Fold7 user generating a shirt onto a photo.
• A separate Galaxy Z Flip7 clip uses playful breakup language aimed at iPhone owners, marking a return to Samsung’s provocative tone.
• The rollout arrives weeks before the expected iPhone 17 unveiling, positioning Samsung to press its message ahead of Apple’s launch cycle.
• Industry reports still peg Apple’s first foldable for late 2026 with Samsung Display flagged as a possible panel supplier, as Samsung touts seven generations of foldables.