Overview

• Samsung released new social-media ads for the Galaxy Z Fold7 and Z Flip7 that directly poke at Apple and the iPhone.
• A Z Fold7 spot places the phone beside an iPhone and focuses on on-device AI image generation as a differentiator.
• A Z Flip7 ad uses a cheeky message urging iPhone owners to switch, framed as making the iPhone an ex.
• Samsung highlights its Gemini-backed Galaxy AI features developed over the past couple of years as Apple works through Apple Intelligence challenges.
• Industry chatter cited in the coverage suggests Apple may explore a foldable iPhone next year and could consider Google Gemini for an AI-enhanced Siri, which remains unconfirmed.