Overview
- Samsung said combined sales of the Galaxy Z Fold8 and Z Fold8 Ultra are higher than last year’s Fold7, with increases of about 50% in Europe and 30% in the U.S.
- The company reported that iPhone-to-Galaxy switching to the Fold8 family is 1.6 times the rate of the prior generation and that Fold8 models now make up about 80% of U.S. Galaxy Z purchases.
- Samsung added a wireless Smart Switch QR transfer that lets iPhone users move data to a Galaxy device by scanning a code without installing the app on the iPhone.
- Hours after Apple unveiled the Duo at roughly $1,999, Samsung launched billboards and social ads emphasizing its early lead and hardware advantages such as lighter weight and wider inner displays.
- Analysts expect Samsung to lead the foldable market this year but project Apple may capture about a quarter of sales, a shift that could pressure prices, promotional programs, and customer conversions globally.