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Samsung Reported to Supply Exynos Auto Chips for BMW’s New iX3, With 7-Series in View

The deal highlights Samsung’s drive to build credibility in automotive infotainment with its 5nm Exynos Auto platform.

Overview

  • Industry reports from South Korea say Samsung’s Exynos Auto V720 was selected for BMW’s next-generation iX3 built on the Neue Klasse platform.
  • The new iX3 was introduced in September and is scheduled to go on sale in South Korea in the second half of 2026, according to Yonhap.
  • Sources also indicate BMW’s upcoming 7 Series models are expected to use Samsung’s Exynos Auto V920 processor.
  • The Exynos Auto line targets in-vehicle infotainment and software-defined vehicle functions, with chips designed by Samsung’s System LSI unit and produced by Samsung Foundry on 5nm processes.
  • A separate report claimed development or mass production of next-gen Exynos Auto chips may be suspended, while a Samsung official was quoted saying the auto chip business continues and remains distinct from mobile.