Overview
- Counterpoint Research reported in mid-July that Samsung held a 24% share of global smartphone shipments in Q2 while Apple stood near 20%, reversing Apple’s Q1 lead driven by strong iPhone 17 sales.
- Global smartphone shipments fell about 11% year‑on‑year in Q2, the weakest quarterly total since 2013, showing broad demand softness across price tiers.
- Industry coverage credits the Galaxy S26 Ultra — marketed with a 200MP camera — as a key factor in Samsung’s Q2 gains, though handset cycles and regional mix also played roles.
- Samsung has opened a refundable ₹999 pre‑reserve in India that it says locks higher exchange values and can deliver up to ₹2,799 in benefits, and the company has scheduled a Galaxy Unpacked event for July 22 to announce new products.
- Leaks and media reports suggest Samsung may show three new foldables (reported names: Galaxy Z Fold8, Z Fold8 Ultra, Z Flip8) plus new Galaxy Watch models, but those product names and specs remain unconfirmed until the Unpacked reveal.