Overview
- CEO TM Roh said Samsung is entering a new chapter by embedding artificial intelligence across all product categories.
- The Bespoke AI Refrigerator Family Hub uses Gemini-backed AI Vision to identify foods, keep a live inventory, suggest personalized recipes, and turn cooking videos into step-by-step instructions.
- Samsung demonstrated a Vision AI Companion for TVs that can mute a commentator while preserving stadium audio or, conversely, reduce crowd noise to emphasize commentary.
- A 130-inch television prototype using Micro‑RGB technology was shown to target a wider color gamut and higher brightness than current displays.
- Samsung positioned the strategy as broadening consumer exposure to Gemini and reinforcing its competitiveness, with features tied into SmartThings, Knox security, and long-term software support.