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Samsung Prototypes AI-Driven Jewelry and Glasses to Complement Smartphones

Samsung is leveraging its smartwatch experience to prototype AI accessories that let users perform voice-driven tasks without pulling out their phones.

The Galaxy Unpacked event in New York on July 9, 2025.
AI for all, and AI for every accessory?
SEOUL, SOUTH KOREA - AUGUST 25: The Samsung logo is displayed at the Samsung office on August 25, 2017 in Seoul, South Korea. Prosecutors are seeking a 12-year jail sentence. Lee, de facto chief of South Korean conglomerate, faces five charges connecting the bribery scandal involving ousted former President Park Geun-hye and her confidant Choi Soon-sil. The verdict affects the business of Samsung, which has launched new Galaxy Note 8 smartphone to wipe out the misery of exploding Note 7 last year. (Photo by Chung Sung-Jun/Getty Images)

Overview

  • COO Won-joon Choi says the mobile division is actively testing rings, earrings, necklaces and smart glasses equipped with AI capabilities.
  • Samsung’s concept devices are designed as smartphone companions, extending rather than replacing phone functionality similar to its smartwatches.
  • Recent improvements in AI models like ChatGPT and Gemini have enabled more natural voice and multi-step task handling, prompting interest in screenless wearables.
  • Meta’s Ray-Ban smart glasses have sold about 2 million units since 2023, highlighting consumer demand for hands-free, voice-controlled accessories.
  • Samsung has not set a release date and cautions that prototypes may never reach commercial production.