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Samsung Plans Affordable Galaxy Z Fold 6 to Boost Market Share

Move aims to attract consumers deterred by high price tags of foldable phones, but potential compromises remain unclear.

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Samsung has launched two foldable phones every year since the first Galaxy Z Fold in 2019

Overview

  • Samsung is reportedly planning to introduce a more affordable version of its Galaxy Z Fold 6, aiming to increase its market share in the foldable phone sector.
  • Despite being a pioneer in the foldable phone market, Samsung currently ranks third in China, where competitors like Xiaomi, Honor, and Huawei offer more affordable foldable devices.
  • The new affordable Galaxy Z Fold 6 could potentially be thinner and have a different aspect ratio, though no major leaks have confirmed these features yet.
  • Samsung's move to offer a cheaper foldable device aims to attract more consumers who are interested in the foldable form factor but have been deterred by the high price tags.
  • It remains unclear what compromises Samsung might make to lower the price of the Galaxy Z Fold 6, and whether the cheaper model might cannibalize sales of Samsung's premium foldable devices.