Overview
- Samsung launched a Business Experience Studio in Gurugram, its second in India after Mumbai, to court enterprise buyers with hands-on demos of connected systems.
- The centre showcases sector-specific setups for retail, banking, healthcare, education and hospitality, using AI-powered displays, workplace tools and cloud-linked gear.
- The studios double as co-creation hubs where Samsung and partners build custom solutions, which the company says shortens buying cycles and speeds rollouts.
- Puneet Sethi said AI is built into Samsung devices rather than added later, with features like translation, summarisation and intelligent search meant to lift worker productivity.
- Security is anchored by Samsung Knox, which the company describes as defence-grade and compliant with India’s data protection law, while local manufacturing in Noida and Chennai plus R&D in Noida and Bengaluru support the enterprise push and outreach to Global Capability Centres.