Overview
- Samsung launched Samsung House at Palazzo Serbelloni with live viewings, exhibits, and hospitality curated by Michelin-starred chef Enrico Bartolini, operating through Feb. 22 and reopening for the Paralympics from March 6–15.
- Every Olympian and Paralympian will receive a Galaxy Z Flip7 Olympic Edition, roughly 3,800 units in total, as part of a program that revives Samsung’s athlete-led “victory selfies.”
- The bespoke Z Flip7 is not for sale and is preloaded for village life, including a complimentary 100 GB 5G eSIM, Wallet payments, and athlete-focused apps such as the Galaxy Athlete Card.
- An IOC marketing executive said athletes showed strong enthusiasm as phone distribution began in the Olympic Village earlier this week.
- Samsung plans to use Galaxy S25 Ultra phones for dynamic Opening Ceremony shots, equip select volunteers with the Interpreter feature, and deploy venue monitors and Galaxy Charging Stations.