Overview
- InnoX Lab has begun operations under the Device eXperience division to lead companywide AI initiatives.
- The unit is recruiting multidisciplinary teams from across Samsung to develop humanoid robots, digital twins, logistics AI and physical AI technologies.
- It adopts a flexible, project-based structure designed to foster agile collaboration across business units.
- This launch follows the May formation of an AI Productivity Innovation Group aimed at embedding AI into employee workflows.
- Industry observers speculate that InnoX Lab could underpin a major new product or service as early as this year.