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Samsung Is Said to Hold U.S. Galaxy S26 Launch Prices With Feb. 25 Unpacked in San Francisco

Industry reports indicate Samsung will offset rising costs by raising some A-series prices.

Overview

  • South Korean media and tech outlets report Samsung will match S25 U.S. launch prices for 256GB S26 models: $799 for S26, $999 for S26+, and $1,299 for S26 Ultra.
  • The reported freeze is described as U.S.-only, with higher prices possible in South Korea, Europe, and other regions.
  • Tipster Ice Universe points to a February 25 Galaxy Unpacked event in San Francisco, with retail availability expected in early March.
  • Analysts cited in reports estimate a 10–15% hit to flagship profits, which Samsung aims to balance with stronger DRAM and NAND margins and selective price increases on mid-range phones.
  • Concurrent leaks suggest an iterative S26 Ultra upgrade with a 6.9-inch AMOLED display, Snapdragon 8 Elite Gen 5 and possible 60W charging, though specifications remain unconfirmed.