Overview
- Reports indicate the S26 lineup will target roughly $799 for S26, $999 for S26+, and $1,299 for S26 Ultra, marking a fourth cycle without an entry‑price hike.
- A late‑February presentation with a March retail launch is expected, though final pricing awaits Samsung’s official announcement.
- To offset higher costs, Samsung is reportedly planning modest increases for select Galaxy A models in some markets, including up to 2,000 rupees in India.
- Explosive AI demand for high‑performance memory is lifting prices for RAM, OLEDs, and camera modules, and analysts warn supply pressure could last into 2028.
- Qualcomm has said it expects to supply chips for about 75% of S26 devices, and Samsung has rejected reports that its semiconductor unit withheld RAM as baseless.