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Samsung Is Expected to Hold Galaxy S26 Prices Steady as Feb. 25 Launch Nears

Reports say the company will absorb rising component costs to protect flagship market share.

Overview

  • Multiple Korean reports and tipsters point to a Galaxy Unpacked event on February 25 in San Francisco, with retail sales likely beginning in early March.
  • Pricing is reportedly unchanged at $799 for S26, $999 for S26+, and $1,299 for S26 Ultra, with Samsung said to be accepting slimmer margins rather than raising prices.
  • Leaked dummy units show a new unified, raised camera island, and the Ultra is expected to focus on refinements such as improved lens coatings, tweaked skin‑tone processing, and modest aperture changes.
  • The S26 and S26+ are expected to closely mirror their predecessors’ specs, with software features like a tipped 3x zoom HDR mode helping differentiate the lineup.
  • Chip choices are expected to vary by region, with Qualcomm’s Snapdragon 8 Elite Gen 5 in many markets and Samsung’s Exynos 2600 in select regions, while foldables are tipped for July with unchanged prices and a lighter, larger‑battery Z Fold 8.