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Samsung in Advanced Talks to Embed Perplexity AI Across Its Devices

The potential deal would reduce Samsung’s dependence on Google’s Gemini by making Perplexity its default AI assistant.

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Bye bye Gemini? Samsung may soon have Perplexity AI on its phone, its browser, everywhere

Overview

  • Samsung is reportedly in advanced discussions with Perplexity AI to preload its assistant on upcoming Galaxy devices and to take a lead role in Perplexity’s next funding round.
  • If finalized, Samsung may integrate Perplexity’s AI tools into its browser, the Bixby virtual assistant and potentially its core operating system.
  • Talks between the companies have encompassed plans for a new AI-powered operating system and an app hub that would host multiple AI agents.
  • Recent meetings in South Korea have moved the discussions closer to finalization ahead of an expected announcement later this year.
  • Perplexity AI already powers Motorola’s Razr60 series and has drawn interest from Apple for possible integration into Siri.