Overview
- Fresh reporting says Samsung is still setting prices for the Galaxy S26 lineup, with increases likely in some markets such as India.
- Sources attribute the pressure to higher costs for parts, especially DRAM, alongside increased spending on marketing and wages in the MX division.
- The three‑phone family—Galaxy S26, S26 Plus and S26 Ultra—is expected to be unveiled in February 2026 after entering mass production.
- To contain costs, Samsung is reportedly negotiating with suppliers and planning broader regional use of its Exynos 2600 in non‑Ultra models, while keeping the Ultra on Qualcomm’s Snapdragon 8 Elite Gen 5.
- Analysts do not expect reliable price leaks before the February reveal, suggesting final figures may only surface at Unpacked.