Overview
- Samsung shipped 60.6 million smartphones in Q3 2025, up 6% year over year, edging Apple’s 56.5 million units with 4% growth.
- Market share stayed close at roughly 19% for Samsung versus 18% for Apple, marking Samsung’s second straight year holding the top spot since 2024.
- Global smartphone shipments reached 320.1 million units, a 3% annual increase that signals a tentative recovery after a weak first half of 2025.
- Omdia cites regional divergence with declines in North America and Greater China, while Africa surged about 25% and Asia‑Pacific grew 5% to its highest quarterly volume since late 2021.
- Samsung highlighted the Galaxy Z Fold 7 as one of its strongest launches this year, and it has teased a TriFold device with a limited production run that is expected to have only modest near‑term shipment impact.