Overview

• At the Munich show running September 9–14, Samsung Display will present a digital cockpit for autonomous cars with OLEDs integrated across driver and passenger touchpoints.
• A 10.25-inch moving cluster retracts when parked, a 14.4-inch L-shaped center display handles key controls, and a 34-inch CID-to-PID spans the dash using multi-lamination to work as one or split screens.
• Flex Magic Pixel technology limits side viewing on the passenger display, with AI switching privacy settings based on autonomous or manual driving.
• A Rigid OLED Off-The-Shelf platform introduces seven standardized sizes from 7 to 17 inches designed to shorten development cycles and lower costs for OEMs.
• The DRIVE automotive OLED brand debuts with pillars of design differentiation, robust reliability, intelligent safety, visual excellence, and expanded extendable formats, alongside a design collaboration with French designer Alban Lerailler.