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Samsung Display and Intel Unveil SmartPower HDR With Up to 22% Power Savings for OLED Laptops

The system analyzes each frame to lower driving voltage in real time to keep HDR visuals efficient.

Overview

  • The companies announced and demonstrated the technology at CES 2026, citing up to 22% lower power in general use and up to 17% during HDR content.
  • The laptop’s processor reports per-frame peak brightness to the panel’s timing controller, which uses on‑pixel ratio to set the optimal driving voltage.
  • Samsung says HDR power use in everyday tasks can be comparable to SDR, tackling a major battery drain since displays can account for over half of a laptop’s power.
  • Specific laptops and launch timing remain unconfirmed, though some reports expect initial support in Intel Core Ultra Series 3 models.
  • An Intel demo suggested about a 20% panel power reduction that was estimated to add roughly 30–40 minutes of battery life, pending independent verification.