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Samsung Display and Intel Announce SmartPower HDR to Cut OLED Laptop Power Use

The companies detail a real-time voltage control method that tailors output to frame brightness to curb HDR-related drain.

Overview

  • SmartPower HDR adjusts an OLED panel’s driving voltage based on each frame’s peak brightness and the active‑pixel ratio to reduce energy consumption.
  • Samsung Display cites up to 22% lower power in general laptop use and up to 17% savings during HDR video or gaming compared with prior OLED behavior.
  • The approach aims to make HDR power draw in routine tasks comparable to SDR, addressing the fixed high‑voltage strategy used by conventional HDR modes.
  • Intel previously demonstrated the concept, but Samsung Display did not name laptop models or provide a rollout timeline for consumer devices.
  • Independent verification has not been reported, and the companies position the efficiency gains as timely for battery‑constrained AI‑focused PCs.