Overview

• Samsung marked Sir James Dyson's 78th birthday by delivering its Bespoke AI Jet Ultra vacuum to Dyson HQ in Malmesbury, Wiltshire.
• The stunt, executed by YouTuber Zac Alsop and filmed for promotional purposes, aimed to highlight Samsung's claim of product superiority.
• Samsung describes the Bespoke AI Jet Ultra as the world's most powerful stick vacuum, offering 400W suction power, AI surface detection, and advanced HEPA filtration.
• In a follow-up event on May 3, Samsung will give away 78 units of the vacuum at its KX store in London to participants bringing a birthday card for Sir James Dyson.
• Those who miss out on the free units will receive discount vouchers and can test the vacuum's features at the promotional event.