Overview

• Samsung delivered its Bespoke AI Jet Ultra vacuum cleaner to Sir James Dyson's headquarters on his 78th birthday as part of a marketing campaign.
• The delivery, wrapped in a blue bow and accompanied by balloons, was carried out by YouTuber Zac Alsop and captured on film for promotional purposes.
• The stunt highlights Samsung's claim that the Bespoke AI Jet Ultra is the most powerful stick vacuum, featuring AI Cleaning, lightweight design, and advanced HEPA filtration.
• Samsung is hosting a giveaway on May 3 at its flagship store in Coal Drops Yard, London, offering free vacuums to the first 78 people with a birthday card for Dyson.
• The campaign aims to challenge Dyson's market dominance while leveraging influencer content and public engagement to promote the new product.