Overview

• The upgrade goes live August 5 in South Korea and the US with phased expansion to France, Germany, Italy and Spain later this month.
• Generative AI enables Bixby to handle natural-language queries, remember conversational context and answer questions about on-screen and general topics.
• Integration with Click to Search lets viewers explore actors, scenes, music and recipes without interrupting their viewing experience.
• SmartThings support turns compatible TVs into home automation hubs that control appliances under end-to-end Knox protection.
• Samsung will follow up with an upgraded Vision AI in October 2025 as part of its seven-year free Tizen OS upgrade commitment.