Overview
- Samsung has formed a new RX (Robotics eXperience) division that reports directly to the chief executive to unify mid‑to‑long‑term strategy, core technology work, and business execution for robotics.
- Executive Vice President Lee Dongkun will lead the Robotics Strategy Team after moving from Hyundai Motor Group, where he directed robotics strategy including work linked to Boston Dynamics.
- Samsung plans dedicated research hubs in the United States, China and Japan to tap local robotics ecosystems and expand its engineering and data capabilities.
- The company says it will pursue a staged commercialization path that starts with humanoid robot deployment in manufacturing to boost productivity before moving into home and retail markets.
- This formal reorganization builds on earlier company statements that set a goal for tangible humanoid results this year and signaled openness to investments, acquisitions and partnerships to speed development.